Salt & Wonder
Beliefs of pionieers and creative minds.
Salt & Wonder is portraying the roots and new movements in the culinary startup culture of cities around the globe, starting with Lisbon.
Typical Portuguese restaurants and places rooted in their tradition and cultural history are slightly disappearing from the city’s skyline. Nowadays, innovative local shops pop up and put a fresh spin on the city’s ancient past.
A culinary start-up culture is happening on the west coasts of Europe. From new fish shops to Nordic coffee culture and burger places—this issue is all about young entrepreneurs rooted in the same beliefs about the importance of ingredients, and the simplicity of good food. Influenced by local culture and driven by the start-up movement of Lisbon, we’ve created a map to trace new ideas back to tradition. Eight basic ingredients from Portugal’s cuisine became our basis for featuring startups in Lisbon, exploring the importance of these core elements in their cultural and brand identities. The interest of Salt & Wonder is to go beyond the surface of this movement, tracking its roots to understand new directions.