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SÉRENDIPITÉ IS « ONE OF THE FIVE BEST BOOKSHOPS FOR INDEPENDENT MAGAZINES IN EUROPE » Les Inrocks, 2016

B MAGAZINE #46

B MAGAZINE #46

SFr. 33.00


B is an ad-less monthly publication that introduces one well-balances brand unearthed from around the globe in each issue

Between its covers, B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease.
Why is B made?
B attempts to discover truly good brands from today’s market where countless brand-named products are overflowing. B pursues its quest for true value of a printed medium by becoming a magazine that would be worth possessing, not affected by advertisements since it receives no financial support from the brand, and maintains a unique and independent perspective which is increasingly disappearing due to overflowing information mingled among different media outlets.
What does B talk about?
B dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B’s unique insights and in-depth analysis. B will continue to search brands that it pursues to introduce cover-to-cover, such as Swiss recycled bag manufacturer Freitag and Japanese camping gear maker Snow Peak.
Who reads B?

From brand managers to people who want to learn about brand marketing and management—B is for everyone who plans to start a business or has interest in brands.

How is B organized?

B attempts to look from the consumers’ perspective as it features a whole story in one book of how they first learn about a brand and then grow deeply attached to it. To this end, the magazine has adopted a documentary format to deliver its idea that the genuine way of gaining insights in branding and marketing is not reading jargon-ridden textbooks on brand marketing, but directly seeing and feeling what is going on in the field.

What are the three keywords of B?

B’s keywords are brand, balance, and perspective. It receives no advertising profits or financial support from the brands it introduces. B is published in Korean and English and released both at home in Korea and overseas.

  • in english (KR) 
  • 12 issue per year 
  • ads-free 
  • magazine-b.com

A propos de ce numéro

No.46 PANTONE

INTRO

EDITOR’S LETTER

COMMENTS

팬톤을 활용하는 이들의 인스타그램과 코멘트

MORNING

도시의 색을 보여주기 위해 찍은 네 도시의 아침 풍경

OPINION

토탈임팩트 대표 디자이너 오영식

LINE-UP

팬톤의 주요 제품군

LIFE IN COLOR

일상에서 발견한 색을 통해 바라본 팬톤

AFTERNOON

네 도시의 오후 풍경

USER’S CHOICE

산업 현장에서 말하는 팬톤의 쓰임과 의미

OPINION

에튀드 공동 창립자 & 아트 디렉터 오렐리앵 아르베와 제레미 에그리

COLOR BRANDING

색을 마케팅 무기로 사용한 브랜드

NIGHT

네 도시의 밤 풍경

OPINION

오사나이 디자인 스튜디오 대표 오사나이 겐지

ICON

시대를 호령한 색들

ESSAY

브랜드 가치를 만드는 색

B’S CUT

팬톤 색의 재현

BRAND STORY

색의 기준점을 제시한 팬톤의 탄생과 브랜딩 전략

SPACE

톤의 철학이 깃든 공간

PRODUCTS

팬톤 유니버스™의 감각적인 라이프스타일 제품

FIGURES

팬톤의 브랜드 규모와 제품군을 파악할 수 있는 수치

MIDNIGHT

네 도시의 자정 풍경

(en français ci-dessous)

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We ship worldwide. Free domestic (parcel with tracking and signature) and international delivery for all orders equal or above CHF 199.-.

  • Shipping cost depends on the total weight of your order. (a magazine is 350 gr. on average).
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 Switzerland & Liechtenstein

Standard letter 0.0 kg - 0.249 kg | SFr. 2.00
Standard letter 0.25 kg - 0.49 kg | SFr. 3.00
Standard letter 0.5 kg - 0.99 kg | SFr. 5.00
Signature letter (Courrier A Plus) | + SFr. 3.50
Parcel with tracking | SFr. 9.00
Parcel with tracking and signature | SFr 11.00

France & Europe

0.0 kg - 0.249 kg | SFr. 5.00
0.25 kg - 0.49 kg | SFr. 9.00
0.5 kg - 0.99 kg | SFr. 11.00
1.0 kg - 1.99 kg | SFr. 15.00
2.0 kg - 5.0 kg | SFr. 20.00

Other countries

0.0 kg - 0.249 kg | SFr. 7.00
0.25 kg - 0.49 kg | SFr. 10.00
0.5 kg - 0.99 kg | SFr. 15.00
1.0 kg - 1.99 kg | SFr. 20.00
2.0 kg - 5.0 kg | SFr. 30.00

* Except for France, Monaco and Liechtenstein (up to 20 kg).

________________________

Retrait gratuit à Chexbres, VD, Suisse !

Nous expédions partout dans le monde. Les frais de port sont gratuits dès CHF 199.- d'achat (colis avec suivi et remis sur signature).

  • Les frais de port sont calculés automatiquement selon le poids total de votre commande (un magazine pèse 350 gr. en moyenne).
  • Le poids maximal d'une commande pour l'international est de 5 kg *. Au-delà, merci de nous contacter par email.
  • Comme mentionné dans nos conditions générales de vente, en commandant sur ce site web, vous prenez en charge l'importation des produits dans votre pays, ainsi que les éventuels frais relatifs (TVA, frais d'importation).
  • Comme mentionné dans nos conditions générales de vente, l'expédition à l'international ne comprend pas d'assurance, ni de numéro de suivi..
  •  Les délais de livraison sont d'environ 3-5 jours pour la Suisse et le Liechtenstein, 5-10 jours pour l'Europe et jusqu'à 25 jours pour les autres régions (Pacifique, Etats-Unis).  

Suisse & Liechtenstein

Courrier 0.0 kg - 0.249 kg | SFr. 2.00
Courrier 0.25 kg - 0.49 kg | SFr. 3.00
Courrier 0.5 kg - 0.99 kg | SFr. 5.00
Courrier A Plus | + SFr. 3.50
Colis avec suivi | SFr. 9.00
Colis avec suivi et signature | SFr 11.00

France & Europe

0.0 kg - 0.249 kg | SFr. 5.00
0.25 kg - 0.49 kg | SFr. 9.00
0.5 kg - 0.99 kg | SFr. 11.00
1.0 kg - 1.99 kg | SFr. 15.00
2.0 kg - 5.0 kg | SFr. 20.00

Autres pays

0.0 kg - 0.249 kg | SFr. 7.00
0.25 kg - 0.49 kg | SFr. 10.00
0.5 kg - 0.99 kg | SFr. 15.00
1.0 kg - 1.99 kg | SFr. 20.00
2.0 kg - 5.0 kg | SFr. 30.00

* Sauf pour la France, Monaco et le Liechtenstein (jusqu'à 20 kg). 



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