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SÉRENDIPITÉ IS « ONE OF THE FIVE BEST BOOKSHOPS FOR INDEPENDENT MAGAZINES IN EUROPE » Les Inrocks, 2016

B MAGAZINE #48

B MAGAZINE #48

SFr. 33.00


B is an ad-less monthly publication that introduces one well-balances brand unearthed from around the globe in each issue

Between its covers, B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease.
Why is B made?
B attempts to discover truly good brands from today’s market where countless brand-named products are overflowing. B pursues its quest for true value of a printed medium by becoming a magazine that would be worth possessing, not affected by advertisements since it receives no financial support from the brand, and maintains a unique and independent perspective which is increasingly disappearing due to overflowing information mingled among different media outlets.
What does B talk about?
B dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B’s unique insights and in-depth analysis. B will continue to search brands that it pursues to introduce cover-to-cover, such as Swiss recycled bag manufacturer Freitag and Japanese camping gear maker Snow Peak.
Who reads B?

From brand managers to people who want to learn about brand marketing and management—B is for everyone who plans to start a business or has interest in brands.

How is B organized?

B attempts to look from the consumers’ perspective as it features a whole story in one book of how they first learn about a brand and then grow deeply attached to it. To this end, the magazine has adopted a documentary format to deliver its idea that the genuine way of gaining insights in branding and marketing is not reading jargon-ridden textbooks on brand marketing, but directly seeing and feeling what is going on in the field.

What are the three keywords of B?

B’s keywords are brand, balance, and perspective. It receives no advertising profits or financial support from the brands it introduces. B is published in Korean and English and released both at home in Korea and overseas.

  • in english (KR) 
  • 12 issue per year 
  • ads-free 
  • magazine-b.com

A propos de ce numéro

No.48 AIRBNB

INTRO

EDITOR’S LETTER

COMMENTS

인스타그램에서 발견한 하겐다즈

OPINION

펠앤콜 대표 최호준

LINEUP

제품을 통해 들여다본 브랜드의 행보

MY TASTE

소비자가 꼽은 대표 제품과 사용 경험

OPINION

푸드 프로듀서 스위츠 반쵸

MARKET

다양한 시장을 공략한 하겐다즈

GUILTY PLEASURE

하겐다즈를 특별하게 즐기는 사람들

OPINION

카인드 오너 셰프 유정인

MENU

레스토랑과 카페의 디저트 재료로 그 진가를 드러내는 하겐다즈

VIEW FROM THE TOP

하겐다즈의 슈퍼 프리미엄 이미지를 품은 브랜드

B'S CUT

하겐다즈의 숨은 품격을 담은 이미지

BRAND STORY

어른들을 위한 프리미엄 아이스크림 하겐다즈의 탄생과 브랜딩 전략

ADVERTISING

성적 쾌감을 형상화한 이미지와 카피를 입은 광고

TASTE OF TRENDS

화제의 하겐다즈 제품을 통해 엿본 식음료업계의 굵직한 트렌드

QUOTES

유명 인사가 말하는 하겐다즈

LEAGUE

경쟁 브랜드의 마케팅 전략

FIGURES

아이스크림 시장에서 하겐다즈의 입지를 확인할 수 있는 수치

OUTRO

(en français ci-dessous)

Free pickup in Chexbres, VD, Switzerland!

We ship worldwide. Free domestic (parcel with tracking and signature) and international delivery for all orders equal or above CHF 199.-.

  • Shipping cost depends on the total weight of your order. (a magazine is 350 gr. on average).
  • Maximum weight for an international order is 5 kg *. For more, please contact us by email.
  • As mentioned in our conditions, by ordering on our website, you import your items and accept to pay for potential duties (VAT, importation fees).
  • As mentioned in our conditions, no insurance or tracking ID are provided for international shipping.
  •  Delivery time is 3-5 days for Liechtenstein and Switzerland, 5-10 days for Europe and up to 25 days for other areas (Pacific, US).

 Switzerland & Liechtenstein

Standard letter 0.0 kg - 0.249 kg | SFr. 2.00
Standard letter 0.25 kg - 0.49 kg | SFr. 3.00
Standard letter 0.5 kg - 0.99 kg | SFr. 5.00
Signature letter (Courrier A Plus) | + SFr. 3.50
Parcel with tracking | SFr. 9.00
Parcel with tracking and signature | SFr 11.00

France & Europe

0.0 kg - 0.249 kg | SFr. 5.00
0.25 kg - 0.49 kg | SFr. 9.00
0.5 kg - 0.99 kg | SFr. 11.00
1.0 kg - 1.99 kg | SFr. 15.00
2.0 kg - 5.0 kg | SFr. 20.00

Other countries

0.0 kg - 0.249 kg | SFr. 7.00
0.25 kg - 0.49 kg | SFr. 10.00
0.5 kg - 0.99 kg | SFr. 15.00
1.0 kg - 1.99 kg | SFr. 20.00
2.0 kg - 5.0 kg | SFr. 30.00

* Except for France, Monaco and Liechtenstein (up to 20 kg).

________________________

Retrait gratuit à Chexbres, VD, Suisse !

Nous expédions partout dans le monde. Les frais de port sont gratuits dès CHF 199.- d'achat (colis avec suivi et remis sur signature).

  • Les frais de port sont calculés automatiquement selon le poids total de votre commande (un magazine pèse 350 gr. en moyenne).
  • Le poids maximal d'une commande pour l'international est de 5 kg *. Au-delà, merci de nous contacter par email.
  • Comme mentionné dans nos conditions générales de vente, en commandant sur ce site web, vous prenez en charge l'importation des produits dans votre pays, ainsi que les éventuels frais relatifs (TVA, frais d'importation).
  • Comme mentionné dans nos conditions générales de vente, l'expédition à l'international ne comprend pas d'assurance, ni de numéro de suivi..
  •  Les délais de livraison sont d'environ 3-5 jours pour la Suisse et le Liechtenstein, 5-10 jours pour l'Europe et jusqu'à 25 jours pour les autres régions (Pacifique, Etats-Unis).  

Suisse & Liechtenstein

Courrier 0.0 kg - 0.249 kg | SFr. 2.00
Courrier 0.25 kg - 0.49 kg | SFr. 3.00
Courrier 0.5 kg - 0.99 kg | SFr. 5.00
Courrier A Plus | + SFr. 3.50
Colis avec suivi | SFr. 9.00
Colis avec suivi et signature | SFr 11.00

France & Europe

0.0 kg - 0.249 kg | SFr. 5.00
0.25 kg - 0.49 kg | SFr. 9.00
0.5 kg - 0.99 kg | SFr. 11.00
1.0 kg - 1.99 kg | SFr. 15.00
2.0 kg - 5.0 kg | SFr. 20.00

Autres pays

0.0 kg - 0.249 kg | SFr. 7.00
0.25 kg - 0.49 kg | SFr. 10.00
0.5 kg - 0.99 kg | SFr. 15.00
1.0 kg - 1.99 kg | SFr. 20.00
2.0 kg - 5.0 kg | SFr. 30.00

* Sauf pour la France, Monaco et le Liechtenstein (jusqu'à 20 kg). 



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