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SÉRENDIPITÉ IS « ONE OF THE FIVE BEST BOOKSHOPS FOR INDEPENDENT MAGAZINES IN EUROPE » Les Inrocks, 2016

B MAGAZINE #49

B MAGAZINE #49

SFr. 33.00


B is an ad-less monthly publication that introduces one well-balances brand unearthed from around the globe in each issue

Between its covers, B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease.
Why is B made?
B attempts to discover truly good brands from today’s market where countless brand-named products are overflowing. B pursues its quest for true value of a printed medium by becoming a magazine that would be worth possessing, not affected by advertisements since it receives no financial support from the brand, and maintains a unique and independent perspective which is increasingly disappearing due to overflowing information mingled among different media outlets.
What does B talk about?
B dedicates each issue to the story of one specific brand, which is one of the well-balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B’s unique insights and in-depth analysis. B will continue to search brands that it pursues to introduce cover-to-cover, such as Swiss recycled bag manufacturer Freitag and Japanese camping gear maker Snow Peak.
Who reads B?

From brand managers to people who want to learn about brand marketing and management—B is for everyone who plans to start a business or has interest in brands.

How is B organized?

B attempts to look from the consumers’ perspective as it features a whole story in one book of how they first learn about a brand and then grow deeply attached to it. To this end, the magazine has adopted a documentary format to deliver its idea that the genuine way of gaining insights in branding and marketing is not reading jargon-ridden textbooks on brand marketing, but directly seeing and feeling what is going on in the field.

What are the three keywords of B?

B’s keywords are brand, balance, and perspective. It receives no advertising profits or financial support from the brands it introduces. B is published in Korean and English and released both at home in Korea and overseas.

  • in english (KR) 
  • 12 issue per year 
  • ads-free 
  • magazine-b.com

A propos de ce numéro

No.49 NETFLIX

INTRO

EDITOR’S LETTER

MARKET

엔터테인먼트 본거지 LA에서 바라본 미디어 산업의 동향

OPINION

프로그램스 대표 박태훈

HEAD OFFICE, LOS GATOS

제품 개발과 엔지니어링 관련 핵심 부서 중심의 로스가토스 사무소

LABORATORY

혁신에 걸맞은 넷플릭스 기술의 특징과 미래

OPINION

문화인류학자 그랜트 매크래컨

ADAPTATION

미디어 관련 산업과 라이프스타일 양식을 바꾼 넷플릭스의 영향력

HEAD OFFICE, LOS ANGELES

콘텐츠와 마케팅 관련 부서가 중심인 베벌리힐스 사무소

PRODUCT

장르별로 구분한 넷플릭스 오리지널 콘텐츠

OPINION

넷플릭스 CCO 테드 사란도스

STUDIO

오리지널 콘텐츠 제작에 참여한 이들을 통해 확인한 넷플릭스의 강점

B’S CUT

인터넷 TV가 바꾼 새로운 시청 문화

BRAND STORY

넷플릭스의 등장과 성장 과정

FACTS

창업 시절부터 현재까지 넷플릭스의 비하인드 스토리

COMMANDMENTS

일곱 가지 테마로 정리한 조직 문화

NATIVE AD

독창적 광고 사례

REED HASTINGS

CEO 리드 헤이스팅스

FIGURES

넷플릭스와 관련한 다양한 수치

OUTRO

(en français ci-dessous)

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  • Shipping cost depends on the total weight of your order. (a magazine is 350 gr. on average).
  • Maximum weight for an international order is 5 kg *. For more, please contact us by email.
  • As mentioned in our conditions, by ordering on our website, you import your items and accept to pay for potential duties (VAT, importation fees).
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  •  Delivery time is 3-5 days for Liechtenstein and Switzerland, 5-10 days for Europe and up to 25 days for other areas (Pacific, US).

 Switzerland & Liechtenstein

Standard letter 0.0 kg - 0.249 kg | SFr. 2.00
Standard letter 0.25 kg - 0.49 kg | SFr. 3.00
Standard letter 0.5 kg - 0.99 kg | SFr. 5.00
Signature letter (Courrier A Plus) | + SFr. 3.50
Parcel with tracking | SFr. 9.00
Parcel with tracking and signature | SFr 11.00

France & Europe

0.0 kg - 0.249 kg | SFr. 5.00
0.25 kg - 0.49 kg | SFr. 9.00
0.5 kg - 0.99 kg | SFr. 11.00
1.0 kg - 1.99 kg | SFr. 15.00
2.0 kg - 5.0 kg | SFr. 20.00

Other countries

0.0 kg - 0.249 kg | SFr. 7.00
0.25 kg - 0.49 kg | SFr. 10.00
0.5 kg - 0.99 kg | SFr. 15.00
1.0 kg - 1.99 kg | SFr. 20.00
2.0 kg - 5.0 kg | SFr. 30.00

* Except for France, Monaco and Liechtenstein (up to 20 kg).

________________________

Retrait gratuit à la superette !

Nous expédions partout dans le monde. Les frais de port sont gratuits dès CHF 200.- d'achat (colis avec suivi et remis sur signature).

  • Les frais de port sont calculés automatiquement selon le poids total de votre commande (un magazine pèse 350 gr. en moyenne).
  • Le poids maximal d'une commande pour l'international est de 5 kg *. Au-delà, merci de nous contacter par email.
  • Comme mentionné dans nos conditions générales de vente, en commandant sur ce site web, vous prenez en charge l'importation des produits dans votre pays, ainsi que les éventuels frais relatifs (TVA, frais d'importation).
  • Comme mentionné dans nos conditions générales de vente, l'expédition à l'international ne comprend pas d'assurance, ni de numéro de suivi..
  •  Les délais de livraison sont d'environ 3-5 jours pour la Suisse et le Liechtenstein, 5-10 jours pour l'Europe et jusqu'à 25 jours pour les autres régions (Pacifique, Etats-Unis).  

Suisse & Liechtenstein

Courrier 0.0 kg - 0.249 kg | SFr. 2.00
Courrier 0.25 kg - 0.49 kg | SFr. 3.00
Courrier 0.5 kg - 0.99 kg | SFr. 5.00
Courrier A Plus | + SFr. 3.50
Colis avec suivi | SFr. 9.00
Colis avec suivi et signature | SFr 11.00

France & Europe

0.0 kg - 0.249 kg | SFr. 5.00
0.25 kg - 0.49 kg | SFr. 9.00
0.5 kg - 0.99 kg | SFr. 11.00
1.0 kg - 1.99 kg | SFr. 15.00
2.0 kg - 5.0 kg | SFr. 20.00

Autres pays

0.0 kg - 0.249 kg | SFr. 7.00
0.25 kg - 0.49 kg | SFr. 10.00
0.5 kg - 0.99 kg | SFr. 15.00
1.0 kg - 1.99 kg | SFr. 20.00
2.0 kg - 5.0 kg | SFr. 30.00

* Sauf pour la France, Monaco et le Liechtenstein (jusqu'à 20 kg). 



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